[SDCBC] Who's pulling for bicycling? was Re: Awareness

[Bicyclist]

At 07:20 AM 3/13/2008, Gene Carman wrote:

>Beyond the awareness issue, perhaps a bigger question is why such pro
>cycling advocacy is not being produced and broadcast in the US?

Ah, but it is... though probably pretty closely to the very small 
percentage that bicycling profits correspond to the dollars available 
to the motor vehicle industry.  :-(
The bicycling industry has been slow to accept that promoting the 
mode in general "raises the tide"/benefits all of them.... but in 
relation to the huge amounts that car manufacturers have available to 
spend for advertising, bicycling's resources pale.

Much as I'd want the industry to pony-up more resources to promoting 
bicycling, it seems that the significant dollars for now will have to 
come from government agencies promoting health concerns for 
incorporating exercise into daily lives, better/more 
efficient/cheaper/cleaner transportation choices, 
environmental/global warming amelioration, 
live-able/walk-able/bike-able communities, .... even fun.

And, from a lot of good-hearted people willing to individually and 
collectively ride a wave I see building of desire to change 
America's/American's way of life in regards more appropriate 
decisions about transportation choices.

There is, in my view, quite a lot going on for bicycling - though not 
enough to be sure.

Want more? Get involved in making it happen. The peloton is moving 
but could use more "pulling from the front"/support.

Jim (thanking all who have and are taking a turn at the front) Baross;-)