[SDCBC] Fwd: Re:Unusual Way to Advertise Bike Web Site

[Philip Erdelsky]

<snip!>

The web site seems to be sponsored by Shimano in conjunction with
Bicycling Magazine (Rodale Press), Trek, Giant, and Raleigh.  It is
trumpeting the BikeTown program that is being tried here in San Diego
after being done in a few other cities.  Fifty Lucky Individuals get
free bikes and must promise to write about their experiences.  (They
really want adults who never biked or haven't biked since they were
children.)

I'm sure that they must have gotten permission from the city before
they put those markings down.  I've seen them in various sections of
the city.  I'm sure Shimano, et. al., would not break any laws, more
just for the very bad publicity that it would generate than just
whatever penalties they would incur.

Although I rarely read Bicycling Magazine, I did happen to pick up the
issue that reported on the first program, somewhere in New England.
By all accounts, it was a success with several of the people actually
using the bikes on a regular basis, even after the year was over.  San
Diego will probably see even greater participation because of our
weather.

Let's hope this and other program such as the Paris bike project are
successful.  And although I don't use them, I am really hoping FlexCar
and the other Rent-A-Car-By-The-Hour concerns in other cities are able
to become viable, growing businesses.  If you haven't checked out
FlexCar, please do.  Once you sign up, all you need do is reserve a
car in your neighborhood at their website (www.flexcar.com), walk up
to the car, and swipe your electronic key.  The door opens and the car
key is in the glovebox.  Use the car and return it to its location.
They pay for gas and insurance.  Pretty slick.  And it is cheap, too.
The prices range from $6 to $12 per hour.

Hope for the future.

Frank Paiano
Ocean Beach


====================================================================

-- Philip Erdelsky <pje at efgh.com> wrote:
It probably isn't legal, but there is a pavement marking
advertising a bicycling Web site on the sidewalk at two
or more places in North Park:

       http://www.efgh.com/temp/30226.jpg

The site http://www.coasting.com/ has a nice opening.
I haven't checked out the merchandise.

-- Philip Erdelsky
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